Design Brief
Select a chair from the Canadian DX Collection and revamp the colours, materials, and finishes for a modern feel. The chair must be a single colour based on Colour Forecasts to emphasize the CMF of the chosen elements.
Process: Research, Persona, CMF Forecast, Trends, Colour Variations
Group: Kaleb Aman, Eloisa Rulloda
The company, Ubisoft, has joined forces with the renowned All Seating Corporation to elevate the design of their legendary ‘OS Chair,’ originally crafted by Miles Keller, for the exclusive Ubisoft Launch Premiere. This high-profile event, hosting a select group of 100 VIPs, includes company guests, product innovators, game designers, and exclusive invitees. With an eye toward the future, Ubisoft aims to synchronize the Color, Material, and Finish (CMF) of the chair with upcoming trends, setting the stage for their highly anticipated secret product launch.
PERSONA
THE INDUSTRY PROFESSIONAL
Traits: Driven, Confident, Passionate
Who: Ubisoft VIP Guests, Diverse people of all ages. Such as game designers, potential product users, and company investors.
Setting: Exclusive events, launches, and conferences. Takes place in populated cities.
Objective: Prioritize aesthetics, comfort, functionality, and sustainability while showing the technological modernity of Ubisoft.
